Tufuga Media

This is the third installment of a several part series about how to get things done using a Mac and iPhone.  In this article I will share how I use iCal and Address book to organize my calendar and contacts.

In my two previous articles, I talked about the general workflow of “getting things done”, then I followed that up with a review of Cultured Code Things and how I use it to manage my tasks and projects.  Now I want to move on to iCal and Address book. (more…)

Today in class it dawned on me that some of the greatest, most credible information is relatively unavailable.  Scholars write in journals which are more than likely read only by other scholars who are researching to write about a similar topic.  Maybe I’m missing something, but it seems that most people dont pick up journals to read for  fun.  Obviously, these journals are written to a specific audience for specific reasons, but I wonder if they’ve ever considered whether that audience is correct.  I wonder if they have considered who would benefit most from the message they have to share. (more…)

Developing online customer loyalty is much more difficult than customer loyalty in traditional stores.  The internet allows your customer base to be worldwide, but also puts you head to head with a larger number of competing businesses.  I’ve noticed there are many different approaches and theories as to why customers develop loyalty to particular online businesses.  Here is yet another one.  Its important to remember that these theories are not just simple observations, but are developed academic studies.  Here is the reference to the article I’m writing about today: Srinivasan et al. Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of Retailing (2002) vol. 78 (1) pp. 41-50. Studies have shown that without a base of loyal customers, any company will struggle financially. (more…)

This is an excerpt taken from a journal on web loyalty –  Otim and Grover. An empirical study on Web-based services and customer loyalty. European Journal of Information Systems (2006) vol. 15 (6) pp. 527.  The journal studied pre-purchase, purchase process, and post purchase factors which impacted customer loyalty.  In short, they found that pre-purchase factors, such has web design, had little impact on customer loyalty when compared to post purchase factors, such as delivery time.  Here are a few of their findings. (more…)

Usually, people would credit a great web design, nice photos, or other more obvious pieces of a website with generating customer trust.  While each of these factors may contribute to the generation of trust, they are probably not the most significant factors. Listed are some new insights I gained today regarding the gaining the trust of online customers. (more…)

One of my professors received an email from a student home for the summer who had been approached to do a graphic design job.  She asked for advice on how to come up with a quote.  She was more excited about the opportunity, not the price, but still wanted to give a good bid.  My professor asked me what I thought, and this is the email I responded with.  I hope this is helpful to others. (more…)